The product
From your reference framework to actionable measurement.
You configure the brand, its markets, personas and intentions. hitak then freezes the scope before any execution.
Reference framework · Your brand - Market
- France · FR
- Competitors
- 2 declared · 1 detected
- Personas
- 4
- Intentions
- 12 topics
Included cycle 1,920 answers · scheduled batch Every month, automatically
In three steps
From scope to evidence.
Every step retains the previous one’s trace: what you measure, how, and what you can conclude from it.01 · Configure
Configure the right scope
The reference framework brings together the offering, market, competitors, personas and intentions needed for comparable measurement.- Declared competitors, and those AI mentions on its own
- Personas and intentions versioned with the corpus
- Scope approved before activation, automatic included cycles
Personas Sensitive back 3 intentions Tight budget 3 intentions Side sleeper 2 intentions Busy parent 4 intentions
Competitors Competitor 1 declared
Competitor 2 declared
Competitor 3 detected
02 · Observe
Observe multiple regimes
Measurement profiles and generative search are distinguished instead of combined in an artificial average.- AI 1 and AI 2 measured in pure AI
- AI 3 measured in web search
- No average across the two
Regime · pure AI 44 % IGPI · AI 1, AI 2 Regime · web search 29 % IGPI · AI 3 03 · Connect
Connect finding, evidence and action
Reports expose their actual base, associated evidence and a prioritised action plan, without invented causality or uplift.- Every finding points to its answers
- High, medium or marginal recommendations
- No quantified uplift promised
Finding · AI 3 · web search Your brand is absent from 7 of 12 answers. Evidence · obs. 6 “Reviews highlight Competitor 1 for its value for money.” comparateur-2.exemple Recommendation Obtain a mention on comparateur-2.exemple ●●○ Medium