AI visibility measurement
Measure what AI really says about your brand.
Hitak measures your visibility in AI answers, shows where you stand against your competitors, analyses what shapes those answers and tells you which actions to prioritise.
For brands, marketing teams, agencies and SEO/GEO consultants.
Fictional question · “sensitive back” profile Which mattress should I choose for back pain? For a sensitive back, prioritise firm support and good motion isolation. Your brand is often mentioned for its zoned mattresses, while Competitor 1 offers a more affordable range. Competitor 2 remains an option for side sleepers.
Brands cited Cited sources media-1.exemple comparateur-2.exemple +2 Overall visibility (IGPI) Share of citations - Your brand 34 %
- Competitor 1 27 %
- Competitor 2 18 %
- Other detected brands 21 %
Fictional data — an illustration of how Hitak works.
Depth beats frequency
Being cited is not enough. Neither is counting mentions.
Hitak measures your brand’s real place in AI answers, and tells what repeats apart from a mere variation.
Why measure your AI visibility
A decision can now start with a question asked to an AI.
Search engines are no longer the only starting point. Some users now ask an AI directly which solutions to compare, which brands to consider or which product fits their needs. The trend is still emerging, but it is growing — and it already shapes some decisions. Depending on how AI systems answer, your brand may be recommended, ignored or presented differently from the way you present it yourself.Three questions the measurement answers
Are you cited?
See whether your brand really appears in the answers that matter in your market.
Against whom?
Identify the competitors that appear alongside you — or when your brand does not appear.
On what grounds?
Understand the sources, arguments and context that shape the answer.
Measuring means knowing where you stand — before deciding what to improve.
How Hitak works
Measure. Understand. Recommend. Then measure again.
Hitak does not stop at a score. Each analysis measures your situation, explains what drives it and suggests actions to prioritise. Nothing is promised: the following measurements show whether things change.- 01 Measure Your visibility in AI answers, your position against competitors, the sources cited.
- 02 Understand What explains these results: arguments, sources, context.
- 03 Recommend Actions ranked by priority, with no promised or guaranteed gain. Hitak recommends; you, or your agency, act.
- 04 Measure again In the following measurements, you see what has changed.
The value is not only in the score. It is in the trajectory.
Our method
Depth beats frequency.
Ask an AI the same question several times and you may get different answers. A single observation is therefore not enough to describe a trend. Hitak repeats each measurement point under comparable conditions to reduce the weight of one-off variations and bring out what really repeats. Same question, asked several times
Overall visibility (IGPI) 41 % Fictional illustration A single answer would say “present” or “absent”. Repeated under comparable conditions, the measurement brings out what really repeats.
Repeat rather than observe once
A single observation describes a case, not a trend. Repetition separates what is stable from what varies.
Compare like with like
The measurement scope — brand, market, competitors, topics — is set in advance. If it changes, Hitak flags the change of scope rather than comparing two different situations.
Analyse each AI’s sources separately
AI systems do not all rely on the same sources. Hitak analyses them separately instead of assuming that one source applies to all.
The product
Everything you need to understand your AI visibility and act.
Hitak brings measurement, competitive comparison, sources and recommendations together in one place. Your brand / Overview Visibility in AI answers
Measurement of 8 Sept 2026 Fixed scope FR · France
Overall visibility (IGPI) 41 % ▲ 6 pts Average position when the brand is cited 2,1 across the AI systems measured Sources observed 38 including 4 belonging to the brand Overall visibility (IGPI) per measurement Last 6 measurements
Your brand Competitor 1 Competitor 2
No trend is drawn across a change of scope: the two situations are not compared. Recommendations no promised uplift
Publish a “sensitive back” guide detailing your support zones ●●● High
Evidence: brand absent from most observed answers Obtain a mention on comparateur-2.exemple ●●○ Medium
Evidence: source often cited, brand never associated Harmonise range names across the website and listings ●○○ Marginal
Evidence: several name variants in the answers Recommendations are ranked by priority. No visibility gain is predicted or guaranteed.
Solutions
For your brand. Or your clients’.
One method, two uses.For brands
See where your brand stands in AI answers: presence, position, competitors and sources. A reliable baseline to track how you evolve. Solutions for brandsFor agencies and consultants
A common framework to measure several brands, explain gaps to your clients and deliver solid, defensible reports. Solutions for agenciesExample analysis
From a finding to an action.
An entirely fictional example, showing how Hitak moves from measurement to recommendation.- 01 Finding Your brand appears less regularly than two competitors on back-pain questions.
- 02 Working hypothesis Several answers rely on a comparison site that cites both competitors but rarely your brand. This gap is one of the factors to examine.
- 03 Priority recommendation Strengthen the presence and quality of information available on the relevant third-party sources identified during the analysis.
- 04 Next measurement Observe whether answers change after implementation, without presuming the outcome.
Fictional example — the data and brands shown are invented.
FAQ
Frequently asked questions.
What is Hitak?
Hitak is a B2B platform that measures brand visibility in generative AI answers. It analyses brands’ presence, their position against competitors and the associated sources, then produces recommendations ranked by priority.
What is AI visibility?
AI visibility is the place a brand holds in AI-generated answers: its presence, the way it is presented, the competitors that appear with it and the associated sources. This is what Hitak measures.
What is GEO?
GEO, or Generative Engine Optimisation, covers the practices aimed at understanding and improving the visibility of a brand or content in generative AI answers. AI visibility is the observed state; GEO is the work done to improve it.
Why repeat measurements?
Because the same question can produce different answers. A single observation can therefore give an incomplete picture. Hitak repeats each measurement point under comparable conditions to reduce the weight of one-off variations and bring out what really repeats.
Does Hitak guarantee higher visibility?
No. No tool directly controls AI answers. Hitak identifies and prioritises improvement levers, but it is the next measurement that shows whether the actions taken match a real change.
Is Hitak only for agencies?
No. Hitak is for brands, marketing and acquisition teams, agencies and SEO/GEO consultants. Agencies use it naturally because they measure several brands, but a company can perfectly well manage its own AI visibility directly.
When will Hitak be available?
Hitak is in preparation. You can sign up to receive the launch announcement and our upcoming methodology publications.